Hyundai Rotem – Iran Railway Designbook

Designmann contributed to the successful proposal and creative direction of the Iran Railway Designbook Project for Hyundai Rotem. Played a key role in winning the project by curating concept visuals and presentation strategy with the design team.

Innisfree – The Isle Adventure (Metaverse Experience)

As Project Lead and Creative Director, we oversaw the full creative scope—from concept development, world-building, and narrative design to sound curation and spatial interaction flow. The result was an immersive digital experience that redefined brand storytelling in the metaverse.

Solo Leveling: Unlimited – Metaverse Experience

Metaverse spatial design, narrative environment planning, voxel asset direction, interactive quest development, NFT integration strategy, user experience design.

KIA – S1-Class Service Center

Contributed to the spatial concept and experience planning of Kia's S1-Class Service Center, a premium-grade facility that redefines the after-service experience. The design focused on customer flow, brand expression, and premium touchpoints—enhancing both functional and emotional satisfaction.

EV Battery Swap Lift System Development

Full-cycle development of a proprietary EV battery swapping lift system— from concept creation and mechanical design to industrial styling and visualization.

Voice Caddie – Golf Rangefinder Product Design

Led the industrial design of a premium golf rangefinder for Voice Caddie, balancing precision engineering with a refined aesthetic aligned to the brand’s identity.

Lotte World – Metaverse XP

Led the creation of an immersive metaverse theme park environment for Lotte World, blending digital architecture with brand storytelling. From user journey design and spatial layout to interactive elements and narrative development, the project reimagined offline amusement experiences in a virtual world.

Genesis (Hyundai Motor Group)

Developed a future-forward service space concept for Genesis, integrating AI technology, automated diagnostics, and luxury brand touchpoints into one seamless customer journey. The project explored how mobility, intelligence, and architecture converge to redefine the premium after-sales experience.

LG U+ – Brand Experience Zone Design

Designed an immersive brand experience zone for LG U+, where users could interact with next-gen communication services and digital technologies in real-time. The space was planned to enhance brand perception through hands-on experiences, interactive installations, and intuitive customer flow.

Hyundai BlueHands – Integrated Service Center

Space concept planning, service process visualization, CX zoning, signage system direction, scalable layout framework.

Metaverse experience - (G)I-DLE

Creative direction, worldbuilding, fan journey scenario design, narrative structure, 3D environment planning, sound & spatial storytelling.

인하찹쌀순대 인테리어

Interior concept planning, material selection, layout optimization, façade and signage direction, brand-inspired spatial storytelling.

Projec:D – Urban Pub Space Design

Interior zoning assistance, material palette suggestions, lighting mood planning, design visualization.

공화춘 – 송도 1호점 인테리어

Creative direction, spatial layout planning, material & lighting design, branding integration, façade & signage design.

현대모터스튜디오 고양 - N 팝업

Pop-up concept planning, brand narrative experience, spatial flow design, visual elements, interactive touchpoints.

LG G8 – Product Experience Zone

Bidding concept strategy, experience design, modular display layout, interactive product zoning, material and lighting planning.

LRT Line 1 – Train Designbook

Design direction, visual language system, exterior/interior styling, CMF strategy, cross-cultural design integration, publication layout planning.

N Brand Zone Service Space Identity Manual

SI manual direction, spatial branding system, visual and verbal identity, CX standards, application templates for real-world service zones.

Gwangju Line 1 – Urban Metro

Exterior/interior styling support, CMF proposal, cultural design integration, designbook visualization, user-centered layout refinement.

KIA – EV Service Space Identity Manual

EV-specific spatial planning, SSI structure development, safety-based workflow design, brand-aligned visual system, real-site application guidelines.

YQUEEN - Women's Beauty Clinic Interior

Interior concept planning, material and tone curation, spatial zoning for patient comfort, reception and consultation design, visual mood direction.

IA – Global Service SI Manual

SSI framework development, global spatial guidelines, CX-driven layout logic, material and tone strategy, real-site application templates, localization system.

Otherworld – Web3 Social Metaverse

Metaverse spatial design direction, IP-integrated narrative environment planning, Web3 user interaction modeling, avatar customization UX design, virtual zoning and scenario scripting.

UM New York – Fashion Film & Runway BG Visuals

Concept development, motion graphics direction, 3D animation, visual storytelling, runway background video production, promotional film editing.

Sequor Robotics – SERO-1

Industrial design direction, concept ideation, CMF strategy, modular architecture planning, interface design support, prototyping and DfM consulting.

Hanwha Techwin – K9 Thunder Howitzer Proposal

Proposal structure planning, visual storytelling, technical diagram design, layout and infographics, B2B communication tone, defense branding integration.